UX in the Wild

December 22, 2014 | Melanie Chapman | Damn Good Communication | No Comments

Clothes hooks at Road Runners Sports

User experience (or UX, as the acronym-philes like to say) is an essential consideration when designing software, websites, and other Internetty things. But UX is just as important in the real world. For example, here’s some great real world UX: Our founder Harry spotted these clothes hooks at the Road Runner Sports by our office…. Keep reading

Always Read the Fine Print

December 12, 2014 | Melanie Chapman | Damn Good Communication | No Comments

Typical fine print

Because sometimes it’s entertaining as hell. Eat24, a food delivery service, has revolutionized the practice of fine print. Every week, Eat24 sends out an email with a coupon code, which comes with a few disclaimers. Here’s how most companies handle that kind of fine print: Confusing terms, walls of text, boring, nitpicky details. Eat24 has… Keep reading

Truth in Advertising

December 5, 2014 | Melanie Chapman | Damn Good Communication | No Comments

Arby's commercial screenshot

It’s the most wonderful time of the year…and also the most marketing’d time of the year. Which makes it extra-refreshing when a straightforward message rises above the chorus of “must-have!” “perfect gift!” and “hurry, this deal won’t last!” Arby’s has an agreement with Pepsi to feature them in two commercials a year. Arby’s forgot about… Keep reading

How to Have Fun with a Boring Part of Your Product

November 19, 2014 | Melanie Chapman | Damn Good Communication | No Comments

timbuk2 foam

Even the most exciting, innovative products have boring tagalongs. Shipping boxes, bubble wrap, packing paper. (“Hey, the box is the best part!” –kids and dogs everywhere) But even these tagalongs can have personality and make a connection with the customer. Timbuk2, show them how it’s done: That’s the foam that comes with a Timbuk2 laptop case. It’s completely… Keep reading

This Is How You Capture the Consumer Mindset (and It’s not Easy)

November 6, 2014 | Melanie Chapman | Damn Good Communication | No Comments

skeptic vs. believer teuxdeux

We’ve written before about “speaking in human”—writing and talking like a person, not the back of a box. Speaking in human is a great thing, an important thing, but we’ll be the first to say: it’s not easy. Explaining a crazy-complex concept like life insurance or tax regulations? That’s not easy! Telling someone why they should… Keep reading

How to Communicate an Emotion

October 25, 2014 | Melanie Chapman | Damn Good Communication | No Comments

pug at a computer

We humans like to think we’re highly rational creatures, logically weighing the pros and cons of life. However, we actually make a lot of decisions based on our emotions, including what we buy. MRIs have shown that while evaluating brands, consumers use emotions, including personal feelings and experiences, more than information, like product features and facts…. Keep reading

This Is Not an Auto Reply Text

October 1, 2014 | Melanie Chapman | Damn Good Communication | No Comments

Aziz Ansari awesome auto reply text

Auto reply texts are boring. Auto reply texts are cold and impersonal. Auto reply texts say things like, “For help txt HELP to stop receiving txts txt STOP if you can’t remember why you’re getting these annoying messages txt WHYNOWHY” So this message I got when I signed up for an Aziz Ansari ticket lottery… Keep reading

Josh’s Smoothie Recipe

September 30, 2014 | Melanie Chapman | Behind the Scenes | No Comments

Josh's smoothie recipe

Josh is known for a few things around Jellyvision. Delighting customers. Setting up elaborate taste tests of popcorn and fresh-baked cookies. But he’s perhaps best known for his enthusiasm for green smoothies—and for being able to make ones that don’t taste like they’re good for you. Here’s one of Josh’s go-to blends. Ingredients 2 cups… Keep reading

The Man Who Approves Every Beer Bottle

September 10, 2014 | Melanie Chapman | Damn Good Communication | No Comments

beer bottles

One very important, but sometimes overlooked, aspect of good communication: making sure what you’re saying is legal. Most of us know that you’re not allowed to lie about other people and companies. (Your neighbor, Mrs. Johnson, eats catnip!) Or make outrageous claims about your product. (Yummo Snack-ums are so delicious, they make you fly!) And definitely not… Keep reading