How to Have Fun with a Boring Part of Your Product

November 19, 2014 | Melanie Davis | Damn Good Communication | No Comments

timbuk2 foam

Even the most exciting, innovative products have boring tagalongs. Shipping boxes, bubble wrap, packing paper. (“Hey, the box is the best part!” –kids and dogs everywhere) But even these tagalongs can have personality and make a connection with the customer. Timbuk2, show them how it’s done: That’s the foam that comes with a Timbuk2 laptop case. It’s completely… Keep reading


This Is How You Capture the Consumer Mindset (and It’s not Easy)

November 6, 2014 | Melanie Davis | Damn Good Communication | No Comments

skeptic vs. believer teuxdeux

We’ve written before about “speaking in human”—writing and talking like a person, not the back of a box. Speaking in human is a great thing, an important thing, but we’ll be the first to say: it’s not easy. Explaining a crazy-complex concept like life insurance or tax regulations? That’s not easy! Telling someone why they should… Keep reading


How to Communicate an Emotion

October 25, 2014 | Melanie Davis | Damn Good Communication | No Comments

pug at a computer

We humans like to think we’re highly rational creatures, logically weighing the pros and cons of life. However, we actually make a lot of decisions based on our emotions, including what we buy. MRIs have shown that while evaluating brands, consumers use emotions, including personal feelings and experiences, more than information, like product features and facts…. Keep reading


This Is Not an Auto Reply Text

October 1, 2014 | Melanie Davis | Damn Good Communication | No Comments

Aziz Ansari awesome auto reply text

Auto reply texts are boring. Auto reply texts are cold and impersonal. Auto reply texts say things like, “For help txt HELP to stop receiving txts txt STOP if you can’t remember why you’re getting these annoying messages txt WHYNOWHY” So this message I got when I signed up for an Aziz Ansari ticket lottery… Keep reading


Josh’s Smoothie Recipe

September 30, 2014 | Melanie Davis | Behind the Scenes | No Comments

Josh's smoothie recipe

Josh is known for a few things around Jellyvision. Delighting customers. Setting up elaborate taste tests of popcorn and fresh-baked cookies. But he’s perhaps best known for his enthusiasm for green smoothies—and for being able to make ones that don’t taste like they’re good for you. Here’s one of Josh’s go-to blends. Ingredients 2 cups… Keep reading


The Man Who Approves Every Beer Bottle

September 10, 2014 | Melanie Davis | Damn Good Communication | No Comments

beer bottles

One very important, but sometimes overlooked, aspect of good communication: making sure what you’re saying is legal. Most of us know that you’re not allowed to lie about other people and companies. (Your neighbor, Mrs. Johnson, eats catnip!) Or make outrageous claims about your product. (Yummo Snack-ums are so delicious, they make you fly!) And definitely not… Keep reading


Toots for a Good Cause

September 3, 2014 | Melanie Davis | Damn Good Communication | No Comments

fartbomb video

Phhhhhhrt. Pfft. THPPTPHTPHPHHPH. That, my friend, is the sound of awareness. At least it is now, thanks to the clever folks at Beat Bowel Cancer Aotearoa. They came up with a fun campaign that uses everyone’s favorite inappropriate noise—the fart—to spread the word about bowel cancer. Using their Fartbomb Generator, you can add fart noises to any… Keep reading


Explaining Particle Physics with Clicks

August 26, 2014 | Melanie Davis | Damn Good Communication | No Comments

Particle Clicker game

At Jellyvision, we’ve tackled some pretty complicated topics, like taxes, college savings plans, and your health insurance. But even we haven’t taken on particle physics. Which means we’ve totally been shown up by the creators of Particle Clicker, a game where you run a physics lab by clicking your mouse—and learn a little bit about particle… Keep reading